In this first episode of The Trust Factor Radio, I go over some of the concepts of developing trust in the marketplace with important concepts like Microspecialization and Simple Market Influence books. Once you understand that being the market leader involves increasing your Authority, Credibility and Trust you will be ready to ACT on these concepts to set yourself apart from the other commodity traders in your industry.

What do you do to elicit trust in your market? If you have something that has worked for you and want to talk about it on The Trust Factor Radio, email:


To get the book for Free (just pay S&H) while supplies last, go to http://TheTrustFactorBook.com

Neil Howe & Craig Williams

Neil Howe is a 3-time #1 Best Selling Author, Online Media Strategist, avid reader and recovering SEO expert. Neil HostsExpert Profiles Atlanta, The Trust Factor Radio and Business Authority Radio interviewing leaders, professionals, and influencers locally and globally. Craig Williams was featured on NBC's "The Apprentice" with Donald Trump and is a successful serial entrepreneur/consultant.

Neil Howe

Best selling author and entrepreneur, Neil Howe, helps professionals leverage their knowledge to gain authority status in their industry, then uses Authority Marketing to get them national media attention. Neil has been featured on ABC, CBS, NBC, CNN and Fox as well as Small Business Trendsetters.