In this episode, host Neil Howe talks to Tom Libelt, founder of Smart Brand Marketing about his journey through the marketing world from SEO to publishing thousands of Kindle books and how he finally fell into creating online courses that sell.
Tom shares why online courses done right can be very successful and make a great recurring income with little effort. He shares how to put the course together, but emphasizes that is the easy part. The harder part is actually selling the course and that is where a deliberate system is required to make sure you capture people’s attention with a compelling message to move towards the sale.
Tom shares some classic resources for advertising and sales that every entrepreneur should read.
To learn more about Tom Libelt and Smart Brand Marketing, visit https://smartbrandmarketing.com/ where you can listen to Tom’s podcast and find out more about creating and selling an online course.
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