In this episode, host Neil Howe talks to Patrick Renvoisé, co-author of one of the most popular books on Neuromarketing, “The Persuasion Code” about how to create marketing material that sells.

Patrick helps top-level executives and sales and marketing organization sell more by using NEUROMAP the only 100% scientific model of persuasion. So if you need your website, your PPT or your marketing strategy to be more persuasive meaning to close more: you must listen to this show!

Patrick is the Chief Neuromarketing Officer at SalesBrain.com where he helps companies of all sizes and industries. They have worked with the likes of Microsoft, Siemens, Epson, Hitachi, Facebook, GE, Paypal, TransUnion, … and a myriad of small to mid-size companies. Their ideal clients CMO, CSO or CEO who want to grow quickly not by changing anything in what they sell but by changing what they say about what they sell.

Listen in as Patrick takes us through NeuroMap and learn to:

  1. Diagnose the PAIN
  2. Differentiate your CLAIMS
  3. Demonstrate the GAIN
  4. Deliver to the Primal BRAIN

To learn more about Patrick Renvoisé and SalesBrain, visit:

Patrick S. Renvoisé

Chief Neuromarketing Officer & Co-Founder, SalesBrain

Office:   (415)869-8774 ext 701

Cel:      (415)596-9342


Neil Howe & Craig Williams

Neil Howe is a 3-time #1 Best Selling Author, Online Media Strategist, avid reader and recovering SEO expert. Neil HostsExpert Profiles Atlanta, The Trust Factor Radio and Business Authority Radio interviewing leaders, professionals, and influencers locally and globally. Craig Williams was featured on NBC's "The Apprentice" with Donald Trump and is a successful serial entrepreneur/consultant.

Neil Howe

Best selling author and entrepreneur, Neil Howe, helps professionals leverage their knowledge to gain authority status in their industry, then uses Authority Marketing to get them national media attention. Neil has been featured on ABC, CBS, NBC, CNN and Fox as well as Small Business Trendsetters.