In this episode, host Neil Howe talks with Erin Ward with WSI Digital Solutions Group. She helps companies inspire, engage, and connect with their target audiences. SEO / PPC / Social Media are the main platforms they help companies market through, but it’s the type of content [the what] that they share that truly helps businesses create an audience that is “obsessed” with the brand.
Listen in as Erin talks about the importance of lead generation and brand awareness as well as distinguishing the difference between advertising and marketing and the expectation for each.
To learn more about Erin Ward and WSI Digital Solutions Group, visit:
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