In this episode, host Neil Howe talks to author and speaker, Donna Serdula about how to write an optimized LinkedIn profile. Donna helps executives and professionals brand themselves on LinkedIn with a professionally written, engaging, optimized LinkedIn profile

Serdula pioneered the concept of LinkedIn profile optimization and is the author of LinkedIn Profile Optimization For Dummies. Through her website, LinkedIn-Makeover.com, Donna and her team of 40 writers, help thousands of LinkedIn users strategically write their profile in order to engage with their audience and grow their brand.

Donna says, “The LinkedIn profile is key to not just online branding but it’s how people see and perceive you. The problem is, it doesn’t matter who you are or what you do… It’s hard to write about yourself. We work with our clients to truly understand their goal for LinkedIn, their target audience, and their keywords. We then drill in to determine their professional story. With this information, we craft a high-level, engaging LinkedIn profile that compels the reader to action.”

Listen in as we break down the LinkedIn profile piece by piece and Donna shares what to include and what to delete for a well optimized LinkedIn profile.

To find out more about Donna Serdula, visit:

Donna Serdula


Neil Howe & Craig Williams

Neil Howe is a 3-time #1 Best Selling Author, Online Media Strategist, avid reader and recovering SEO expert. Neil HostsExpert Profiles Atlanta, The Trust Factor Radio and Business Authority Radio interviewing leaders, professionals, and influencers locally and globally. Craig Williams was featured on NBC's "The Apprentice" with Donald Trump and is a successful serial entrepreneur/consultant.

Neil Howe

Best selling author and entrepreneur, Neil Howe, helps professionals leverage their knowledge to gain authority status in their industry, then uses Authority Marketing to get them national media attention. Neil has been featured on ABC, CBS, NBC, CNN and Fox as well as Small Business Trendsetters.