Tricia Prues: How to Make Content Marketing Manageable

Content marketing has gained quite a bit of traction in the last few years as compared to traditional marketing and advertising methods.

A recent study by Kapost and Eloqua showed that content marketing had lower up-front costs and longer-term benefits as compared to paid advertising.

Another study by demandmetric found that inbound content marketing cost 62% less than outbound marketing and generates 3x as many leads.

Today we’re speaking with Tricia Prues who provides content marketing support services for busy entrepreneurs. Tricia will be sharing the common pitfalls committed by content marketing newbies and how to avoid them.

To learn more about Tricia go to http://www.triciaprues.com

Philipp Lomboy

Philipp Lomboy is a Los Angeles-based writer covering business, leadership, and innovation. He is also a podcast host and author of the bestselling books "The 5-Star Formula" and "Bodybuilders in Tutus and 35 Other Obscure Business-Boosting Observations". His work has been seen on BusinessWeek.com, USAToday.com, and CNN.com.
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