Content marketing has gained quite a bit of traction in the last few years as compared to traditional marketing and advertising methods.
A recent study by Kapost and Eloqua showed that content marketing had lower up-front costs and longer-term benefits as compared to paid advertising.
Another study by demandmetric found that inbound content marketing cost 62% less than outbound marketing and generates 3x as many leads.
Today we’re speaking with Tricia Prues who provides content marketing support services for busy entrepreneurs. Tricia will be sharing the common pitfalls committed by content marketing newbies and how to avoid them.
To learn more about Tricia go to http://www.triciaprues.com