Since 2009 the hit television show Shark Tank has brought the world of entrepreneurship front and center to millions of households. Every contestant with a product and a dream wants a handshake deal with one of the Sharks. Unfortunately, 20% of these deals don’t come to fruition after the investors complete their due diligence. According to today’s guest, success requires more than just a slick product and a TV appearance.

Chris Saturnio is owner of Saturnio Design and has spent the last 20 years helping brands grow with innovative design and a deep knowledge of the full product development cycle. Today he shares his approach to navigating the complex design process, resulting in a successful product launch.

To connect with Chris Saturnio go to http://saturniodesign.com.

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Philipp Lomboy

Philipp Lomboy is a Los Angeles-based writer covering business, leadership, and innovation. He is also a podcast host and author of the bestselling books "The 5-Star Formula" and "Bodybuilders in Tutus and 35 Other Obscure Business-Boosting Observations". His work has been seen on BusinessWeek.com, USAToday.com, and CNN.com.

Recent episodes from Philipp Lomboy (see all)

• Kristy Hurley: Acceptance and Growth Despite Your “Invisible Illness” - January 26, 2022
• Chris Saturnio: What Most Entrepreneurs Miss About Successful Product Design - September 16, 2021
• John Wiley: The Fatal Mistake Most New Businesses Make and How to Avoid It - September 16, 2021