According to the Bureau of Labor Statistics, around half of new businesses fail within 5 years. 65% don’t make it to 10 years. Today’s guest says that the cause can be found in a common error committed by most new entrepreneurs. We’re going to dive deep into what that is and how you can avoid that pitfall on your own entrepreneurial journey.

John Wiley is the owner of Charles-Kenyon Marketing & Consulting. John’s experience in a wide range of industries, from professional golf and restaurant operations to financial planning and advertising, informs his firm’s holistic approach to helping their clients grow.

To learn more about John Wiley go to

Philipp Lomboy

Philipp Lomboy is a Los Angeles-based writer covering business, leadership, and innovation. He is also a podcast host and author of the bestselling books "The 5-Star Formula" and "Bodybuilders in Tutus and 35 Other Obscure Business-Boosting Observations". His work has been seen on,, and