Today’s guest on the Silver Linings Storycast is Shayne Gray who is a photographer who works primarily with businesses and professionals to elevate the creativity and effectiveness of images and photos in your business marketing.

Shayne Gray Photography provides business photography services for businesses and professionals (headshots, advertising, product shots), but he really enjoys the creative stretches associated with working with Toronto’s most creative professionals: Artists!

For Shayne, professional photography is so much more than just being another guy who “pushes the button”.

Listen in as we talk about how Shayne creates trust and establishes credibility with prospective clients by advising them honestly about their options, and what are the unique benefits of choosing to work with him to capture your once-in-a-lifetime event, or create a new set of brand photos to perfectly express your new persona and establish your credibility and identity.

Especially if you are a new photographer or you are still snapping pictures on the side of your full time job, you’ll take away gems from this conversation including how much of a psychological side there is to client management, and considering the experience you deliver to the clients and their team.

In this conversation we talk about the ongoing silver lining story that Shayne is looking for and using in job interviews, in recognizing that he is not the only Shayne Gray that exists and is well known online! Also we address how to balance discussing your “side hustle” and passions when you still have a full time job commitment to meet, and bosses to report to.

Finally Shayne has some great advice if you’re just starting out in any field similar to photography, that has a million gadgets and gear that can make you feel like a “successful professional” just by spending the money to get started as a business.

To find out more about Shayne or give him feedback on his Silver Linings Story visit or connect with him on LinkedIn at

Debbie Horovitch

Debbie Horovitch is the creator & publisher of the bestselling series The Silver Linings Storybook,an anthology book of personal stories from business leaders. Interviews are published in articles and radio shows.