Welcome to Episode 99 of Building My Legacy.

In this podcast we talk with Sean Campbell, founder and CEO of Cascade Insights, who has been a professional services firm owner for more than 20 years. He talks with us about what it takes for professional service firms to survive, grow, stay competitive and ultimately become “sellable.” Sean, who broke away from full-time employment as a teacher, has a number of insights into becoming an independent contractor and then making that all-important decision to add employees and take the steps to grow the business.


From our discussion you’ll get valuable insights into what employees really want from their employer — and it’s not a bigger benefit package or great coffee. You’ll also learn about the unique apprenticeship approach Sean takes with new employees and the importance for business owners to have patience. Even if you don’t run a professional services firm, you’re sure to find this information extremely helpful in today’s challenging economy and as you build your legacy.


So if you want to know:

  • About the “age of narrow” and the importance of deciding which market you want to serve
  • Why consulting needs to be about context — understanding your client’s business
  • How saying “no” to your biggest client could be the smartest thing you can do
  • Why the most important thing you can do for your employees is to help them achieve their career goals
  • Why onboarding and training programs aren’t as successful as an apprenticeship program for new employees


About Sean Campbell

Sean Campbell is the founder and CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. He has been training, mentoring and educating all his life, and his professional services work includes consulting engagements with Fortune 50 companies as well as start-ups where he helps with these firms’ delivery, sales, marketing and operational practices. He is also a well-regarded conference speaker and author and has delivered talks for Fortune 50 companies and at top-tier conferences. His most recent book is the sixth edition of Going Beyond Google. He hosts the popular “B2B Revealed” podcast, now with more than 100 episodes on methodology, B2B tech and interviews with thought leaders.


About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.