Welcome to Episode 252 of Building My Legacy.

Mark Oristano has led a life sports fans dream about, spending 30 years in the NFL broadcasting football games and, much of that time, working in the Dallas Cowboys front office. Mark worked under legendary Cowboys president and general manager Tex Schramm who created a front office system that was the envy of the pro sports world. In this podcast, he talks with us about why the original Cowboys franchise was so successful on and off the field and why Schramm’s management style is still a model for today.


So if you want to know:

  • Tex Schramm’s three rules for staffing — simple rules that still work today
  • Why, if you don’t have loyalty — on both sides — you won’t build passion
  • How we can begin to build workplaces that people actually want to be in again
  • Why the pizza delivery person is more important to the customer than the pizza company’s CEO
  • The top three things employees want (HINT: More money is only #3)
  • Why companies shouldn’t be focused on increasing shareholder value — and where their focus should be


About Mark Oristano

Mark Oristano’s company, Lead with Principle, was founded on the first rule of Dallas Cowboys president and general manager, Tex Schramm: Nobody does their best work in a climate of fear. Mark’s 30 years career with the NFL — broadcasting games for the Dallas Cowboys and Houston Oilers and in the Dallas Cowboys’ front office — taught him the keys to increasing employees engagement and reducing turnover to create a true team feeling in the workplace. More information is available at www.leadwithprinciple.com



About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.