Welcome to Episode 98 of Building My Legacy.
In this podcast we talk with Dr. James Richardson, founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer-packaged goods brands. With a background in cultural anthropology, Dr. Richardson left academia to pursue a career in market research where he has done a great deal of work with consumer product development. He shares with us unique insights into why people buy certain items and what it takes to grow a new consumer brand exponentially.
Dr. Richardson is a specialist in best practices for growing early stage brands, which he considers the cutting edge of entrepreneurial innovation right now. In our discussion, he looks at the most common problems many start-up entrepreneurs face. He also talks about how now may be the best time to assess your strengths and use them to build your own business — and, as a result, build your legacy.
So if you want to know:
- Why firing yourself is the best way to leave a company
- How other people influence your buying decisions — and how you don’t want to admit it
- Why, for many research purposes, focus groups can be the wrong choice
- Who’s most interested in sustainability and why it may be the number one zone of hypocrisy
- What’s happening with legacy brands and premium-priced products — and why
About Dr. James Richardson
Dr. James Richardson is the founder of Premium Growth Solutions, which consults primarily with early-stage consumer-packaged goods (CPG) brands. He has helped more than 75 CPG brands with their strategic planning, including brands owned by Coca-Cola, The Hershey Company, General Mills, ConAgra Brands and Frito-Lay as well as emerging brands such as Once Upon a Farm, Peatos, Ithaca Hummus, Mother Kombucha and others. He is the author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve, the #1 best-seller in business consulting on Amazon. He also hosts his own podcast — Startup Confidential — and his thoughts appear regularly in industry publications such as Foodnavigator. He can be found on LinkedIn, YouTube and at his website, premiumgrowthsolutions.com
About Lois Sonstegard, PhD
Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?
Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:
https://build2morrow.com/
Thanks for Tuning In!
Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!
If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.
Don’t forget to subscribe to the show on iTunes to get automatic episode updates.
And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.
Please leave a review right now. Thanks for listening!
Mike Saunders, MBA
Recent episodes from Mike Saunders, MBA (see all)
- Interview with Noëlle Fueter Author of The Animal Code - July 22, 2024
- Interview with Bradley Hamner Creator & Founder of BlueprintOS - July 17, 2024
- Interview with Jeff Altman President of Altman Advisory Group – Legacy Planning - July 17, 2024
