Welcome to Episode 98 of Building My Legacy.

In this podcast we talk with Dr. James Richardson, founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer-packaged goods brands. With a background in cultural anthropology, Dr. Richardson left academia to pursue a career in market research where he has done a great deal of work with consumer product development. He shares with us unique insights into why people buy certain items and what it takes to grow a new consumer brand exponentially.


Dr. Richardson is a specialist in best practices for growing early stage brands, which he considers the cutting edge of entrepreneurial innovation right now. In our discussion, he looks at the most common problems many start-up entrepreneurs face. He also talks about how now may be the best time to assess your strengths and use them to build your own business — and, as a result, build your legacy.

So if you want to know:

  • Why firing yourself is the best way to leave a company
  • How other people influence your buying decisions — and how you don’t want to admit it
  • Why, for many research purposes, focus groups can be the wrong choice
  • Who’s most interested in sustainability and why it may be the number one zone of hypocrisy
  • What’s happening with legacy brands and premium-priced products — and why


About Dr. James Richardson

Dr. James Richardson is the founder of Premium Growth Solutions, which consults primarily with early-stage consumer-packaged goods (CPG) brands. He has helped more than 75 CPG brands with their strategic planning, including brands owned by Coca-Cola, The Hershey Company, General Mills, ConAgra Brands and Frito-Lay as well as emerging brands such as Once Upon a Farm, Peatos, Ithaca Hummus, Mother Kombucha and others. He is the author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve, the #1 best-seller in business consulting on Amazon. He also hosts his own podcast — Startup Confidential — and his thoughts appear regularly in industry publications such as Foodnavigator. He can be found on LinkedIn, YouTube and at his website, premiumgrowthsolutions.com


About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.