Welcome to Episode 96 of Building My Legacy.
In this podcast we talk with JP Clement, the CEO of boomtime, who is passionate about helping businesses grow. He is particularly concerned about ensuring that businesses know if their marketing is really working. JP discusses the analytical part of marketing and how important it is for businesses to have an integrated marketing plan that ties together many different tactics, including the all-important “word of mouth” marketing. JP believes that, when used properly, recommendations and referrals from your customers can be the most efficient type of digital marketing for B2B companies.
The most important thing though, for all companies, JP reminds us, is to define your strategy based on analytics and then measure the results of each marketing campaign. Our discussion with JP is particularly timely in today’s environment where you can no longer go to trade shows or conferences yet you need to stay in touch with your current customers and continue to feed new, qualified leads into your sales funnel.
So if you want to know:
- How word of mouth marketing works and why it’s so important
- How content creation can help you build your authority
- What to look for in a digital marketing agency
- The various KPIs — key performance indicators — to consider when designing your marketing strategy
- The most common reason marketing campaigns fail
About JP Clement
JP Clement is the CEO of boomtime, a digital marketing company that specializes in word of mouth advertising, which includes email marketing, content creation to build authority, and the development of websites to capture and ultimately convert leads to sales. During his 30+ years in marketing, digital strategy and product management, JP has worked for or helped companies in both the B2B and B2C sectors, including Madison Square Garden, General Mills, DFS Group Ltd., Johnson & Johnson and National Geographic. He also founded three digital strategy and marketing agencies after working for many years on the corporate side of marketing. His passions are analytics, digital products and creating the right strategy at the right time for the right audience.
About Lois Sonstegard, PhD
Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?
Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:
https://build2morrow.com/
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Mike Saunders, MBA
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