Welcome to Episode 82 of Building My Legacy.

In this podcast, we talk again with marketing brand strategist Nikki Bradley who specializes in guiding people to get clarity around their brand, confidence in their messages, and package their expertise into profitable products and services. In this visit, we take a closer look at collaboration. In working with the government and minority groups on collaborative projects, Nikki learned an important lesson: You can’t always do it by yourself. Collaborating and forming partnerships can help your business grow faster and stronger.

The need for collaboration is more important today than ever before as businesses look for new ways to grow and survive in light of the continuing challenges of the COVID-19 pandemic. Nikki talks with us about the benefit of leveraging other people’s audiences to get our message out and to get our products and services out to a wider base than we could on our own. She also shares with us her own experience and the process she uses to find the right people to collaborate with. We think you’ll agree that our discussion is a helpful step in learning how to use collaboration effectively to build your business and your legacy.

So if you want to know:

  • Why we, as human beings, want to collaborate
  • How your real competition is yourself
  • The critical factors to look for in potential partners
  • The four questions to ask to help identify opportunities for collaboration
  • How the acronym “SCRIPT” can remind you of the categories of potential collaborators


About Nikki Bradley

Nikki Bradley is a brand strategist who teaches real-world strategies and the best practices she’s learned from corporate America and as an entrepreneur juggling business ownership and motherhood. Her goal is to empower people to connect their purpose to their brand — whether personal or business — so that they can better connect with, convert, and serve their audience with their gifts.

A former top sales and marketing executive and consultant with one of the Big Four accounting/consulting firms, Nikki has worked with some of the biggest brands in the world and helped build start-ups from the ground floor. She has built a successful career shaped by designing growth strategies, developing winning teams, and closing 8-figure+ deals with global brands. Today Nikki is a sought-after business coach and speaker and has been recognized for Thought Leadership by Accenture.

About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:


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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.