Welcome to Episode 76 of Building My Legacy.
In this podcast, we talk with Peter Montoya – best-selling author, powerful coach, and entrepreneur – about his journey from a career in sales to the founding of Marketing Pro. In just 10 years, Peter had built a successful software company that he was able to sell for a multi-million dollar price tag – without capital, partners, or investors.
Recognized as the industry guru on personal branding and marketing, Peter provides remarkable insight into human behavior, including our innate desire to make positive contributions to other human beings as well as the things in our psychological make-up that work against us. Effective marketing, as Peter explains, is all about finding the unmet need and filling it better than anyone else. He also discusses what it takes to become a transformational leader and the importance of thinking about the long-term impact you want to make on humanity, that is your legacy.
So if you want to know:
- Why specialization is essential for effective marketing
- How transformational leaders create a revolution in “what is”
- How to help people reach their maximum creativity
- A leader’s most important job
- The real definition of power
About Peter Montoya
After spending five years on the road in sales, Peter Montoya made the decision to become an entrepreneur. Recognizing that the key to success was specialization, he started an advertising agency and wrote the book, The Brand Called You. Both the agency and the book were geared specifically for financial advisors, which led to his start-up software company, Marketing Pro. His company was successful because he found a very specific problem in the marketplace – content marketing for financial service professionals – and developed a solution for that market. Today Peter is one of the country’s most sought-after speakers and coaches on transformational leadership and the need for leaders and organizations to take into consideration our “future selves” and work to protect the survival of our civilization and our planet.
About Lois Sonstegard, PhD
Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?
Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:
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Mike Saunders, MBA
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