Welcome to Episode 69 of Building My Legacy.

In this podcast, we talk with best-selling author and customer experience expert Greg Kihlstrӧm about the “gig economy” and how it can be a win-win for employers and workers. Greg believes the pandemic has taught us that we can work remotely and, even more importantly, by extending our culture to freelancers, we can successfully build a blended team of onsite and remote full-time employees and freelance workers.

The CEO of CareerGig, a company that matches freelancers with opportunities at companies, Greg shares with us his thoughts on why the gig economy is growing so fast and the best way for employers to take advantage of it.

So if you want to know:

  • How the pandemic has forced us to face the issue of employee disengagement and the need for better and faster onboarding
  • How working remotely can increase diversity
  • What the workplace of the future will look like
  • The secret to a good customer experience


About Greg Kihlstrӧm

Greg Kihlstrӧm is the author of The Agile Consumer, which discusses the recent shifts in brand and consumer relationships and how, to be successful, companies must become more agile across their entire operation. In his newest book, The Center of Experience, he explores how the consumer and employee experience can be operationalized into a cohesive brand experience. Greg is the CEO of CareerGig, a marketplace for freelance workers and the companies that hire them, which is changing the way freelancers work. CareerGig uses sophisticated verification and validation methods to vet and match candidates and provides security and stability to workers who value the freedom and flexibility of a gig lifestyle. Greg also founded Carousel30, a digital experience company, which he sold in 2017, and where his customers included AARP, AOL, The Nature Conservancy, NASA, National Park Service, Porsche, Toyota and VW. He has been a regular contributor to Forbes, Advertising Age, Smart CEO, Website Magazine, The Washington Post and other major publications.

About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:


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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.