Welcome to Episode 65 of Building My Legacy.
In this podcast, we talk once again with digital marketer and brand developer Celina Souffrant — specifically about her experience in the area of sustainability. Celina points out that today’s consumers want to feel good about the products they’re buying. As a result, sustainability is no longer something extra. It’s something that consumers expect. She cautions, however, that there are right and wrong ways to approach this topic. You need to be authentic in your sustainability efforts and make sure your work in this area makes sense within your brand story.
So if you want to know:
- Why there is power in third party verifications and how to determine which certifications fit with your brand
- How to avoid “greenwashing,” which today’s savvy consumers will see right through
- A valid way to start on the journey to sustainability – without disrupting your entire supply chain
- What costs are involved and what to do before you invest in any sustainability efforts
- How to make your packaging your best sales rep
About Celina Souffrant
Currently working as a consultant in product marketing for Facebook, Celina Souffrant started her career as a performer. When health problems derailed her plans to become an opera singer, she answered a start-up’s Craigslist ad for a model and discovered she was a natural salesperson. She progressed quickly at this aggressively growing company, working in sales and marketing management and building a team that eventually generated revenue in the multimillions. She then became a freelance consultant for nonprofits, a position that took her all over the world. After earning her MBA, Celina transitioned into corporate technology consulting, working with Google and now with Facebook.
Celina has also done a great deal of work in the area of sustainability, helping start-ups include these efforts right from the beginning and working with established businesses to determine what sustainability efforts are most appropriate for their brand.
About Lois Sonstegard, PhD
Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?
Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:
Thanks for Tuning In!
Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!
If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.
Don’t forget to subscribe to the show on iTunes to get automatic episode updates.
And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.
Please leave a review right now. Thanks for listening!
Recent episodes from Lois Sonstegard, PhD (see all)
- Episode 67- Geoff Cook Shares His Entrepreneurial Journey-Building My Legacy with Lois Sonstegard – August 4, 2020
- Episode 66-Celina Souffrant Looks at the UN-Sustainable Development Goals and their Implications for Your Business-with Lois Sonstegard – July 30, 2020
- Episode 65-Celina Souffrant on How Sustainability Can Boost Your Brand-Building My Legacy with Lois Sonstegard –
Recent episodes from Mike Saunders, MBA (see all)
- Ep. #9 – Malcolm Lemmons – Former Pro B-Ball Player on creating a legacy with Sivonnia DeBarros, Protector of Athletes. - August 4, 2020
- Episode 67- Geoff Cook Shares His Entrepreneurial Journey-Building My Legacy with Lois Sonstegard - August 4, 2020
- Episode 350-How To Alleviate Analysis Paralysis In 3 Easy Steps-Brand Doctor Podcast with Henry Kaminski, Jr. - August 4, 2020