Welcome to Episode 59 of Building My Legacy.
In this podcast, Gessie Schechinger – chief revenue officer at OnCourse Sales Engagement Platform – talks about leveraging technology to build and grow sales markets. OnCourse Platform is a CRM platform with built-in email marketing, SMS sequencing, task management, a phone dialer and CRM united in a single experience.
Gessie, who has worked with companies of all sizes, believes you need to “burn calories on the things worth burning calories on and automate the rest.” Yet it’s still critical, he reminds us, to message correctly, get that message out and engage people. And, in terms of building your legacy, Gessie points out that there’s nothing better than making sure you’re financially successful.
So if you want to know:
- The “two-by-two” rule for automated messaging
- How to make emails more effective by using videos and personalization
- Why you need to change the metric for how you evaluate salespeople, looking at productivity as opposed to activity
- Why most CRMs fail and the biggest mistake you can make when buying a CRM system
- The importance of saying “Yes” when you have a good opportunity
About Gessie Schechinger
Gessie Schechinger is the chief revenue officer at OnCourse Sales Engagemennt Platform, an integrated set of tools built from the ground up to help businesses save money, use powerful automation to accelerate sales efforts, and increase productivity. He understands how sales markets need to be built and grown. Gessie advises businesses not to look for what’s trendy, but, rather, figure out what will work best for you and your customers. He also emphasizes the importance of having a single source of information so that all decision-makers get a consistent message about your company.
About Lois Sonstegard, PhD
Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?
Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:
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