Welcome to Episode 54 of Building My Legacy.

Ian Reynolds is a partner and the chief solutions architect at Zibtek, a software development consultancy that focuses on helping businesses build custom software. In this podcast, he talks about the opportunities offered by custom-designed software. Ian has seen the value of companies focusing on their core business objectives and, when they need a particular expertise, going outside to get it. In the aftermath of the COVID-19 pandemic, businesses will need to be agile and flexible, so they can’t try to do everything. That’s why, Ian explains, it makes sense to look at the cost of doing it yourself vs. hiring a company to build the software system you need to solve your current business problems and ultimately build your legacy.


So if you want to know:

  • How the internet is still reshaping the way people do business
  • The advantages – internally and externally – of automating what you can
  • The importance of working with a long-term partner for your software needs
  • Why the specialties within IT call for a team of experts
  • How to handle massive datasets and determine what’s relevant for a specific decision


About Ian Reynolds

A partner and the chief solutions architect at Zibtek, Ian Reynolds and his company help Fortune 500 companies, start-ups and firms of all sizes create strategic software that drives revenue, reduces costs and transforms their businesses and market performance. Ian has spent the better part of his career in consulting, working with industries as diverse as finance, oil, gas, retail, healthcare, pharmaceuticals and more. Today his company empowers entrepreneurs, growth companies and large enterprises to achieve greater profitability and efficiency by building and providing them with the right tools. With the accelerated pace of technology development today, Ian believes that businesses that do not intend to innovate will find themselves behind the competition in the next three to five years. That’s why Zibtek now puts 10 percent of its revenue toward an R&D budget to ensure they keep pace with the new technologies that will create new jobs and new opportunities.

About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:

Thanks for Tuning In!

Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!

If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.

Don’t forget to subscribe to the show on iTunes to get automatic episode updates.

And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.

Please leave a review right now.  Thanks for listening!

Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.