Welcome to Episode 50 of Building My Legacy.

In this podcast, Andrew Phelps talks about user experience (UX) and the importance of meeting and exceeding your user’s expectations. Andrew is a partner and director of design for User10, a web development agency that specializes in product strategy and design. He has worked with start-ups, entrepreneurs and people in various levels of large organizations, demonstrating that thoughtful design can solve problems with their digital footprint.

Today UX is more important than ever before as businesses move into the post-pandemic world. Companies will have to take a critical look at how they get their message out. What can they do more efficiently, more effectively and in a more targeted way? They’ll also need to adapt to the new world of working remotely.

As Andrew explains, UX – what the user sees and interacts with on a screen – is just a small part of the overall customer experience design, which is a “process, not the end product.” UX is not a quick fix; it can’t make a good product out of nothing. But UX can go a long way to making a good digital product – website or app – great.

So if you want to know:

  • Why UX is a collaborative process that involves conversations with customers and all internal stakeholders
  • How an improved user experience can lead to greater internal and external efficiencies, resulting in a better ROI
  • About the timeline for software development – and the importance of taking the time to understand your customers in the process


 About Andrew Phelps

Andrew Phelps has been a user experience designer nearly as long as this job title has been in existence. An expert in digital design and execution, he is regularly asked to speak to groups about design and entrepreneurship and was named one of the Arizona Republic’s “35 Entrepreneurs under 35.” He is well-versed in the challenges of the small business and startup world and has also assisted large corporate clients like GoDaddy and Panasonic.

He encourages companies to recognize the importance of the user experience since this is one place you interact directly with people – and an important touchpoint for your business. That’s why a good user experience on your website or with your app can have a positive impact on your business and your ROI.

About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:


Thanks for Tuning In!

Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!

If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.

Don’t forget to subscribe to the show on iTunes to get automatic episode updates.

And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.

Please leave a review right now.  Thanks for listening!

Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.