Welcome to Episode 40 of Building My Legacy.

This podcast is the first of two with Chad Peterson, an expert business broker, author and the founder of Peterson Acquisitions. Our topic: how businesses and employees will need to change after we get through the COVID-19 pandemic. In this podcast, Chad shares his thoughts on how long before businesses recover and what it will take to do so. We also ask Chad about the future of mergers and acquisitions. As so many businesses have come to rely on M&A for growth, how could that change in the future?

Chad believes that businesses that have been struggling in recent months with any of the Three M’s – marketing, messaging and management – may not survive. And right now survival is the key.

So if you want to know:

  • What owners need to do now to stay in business
  • What the toilet paper crisis tells us about our real willingness to take care of one another
  • How business relationships will change as our economy recovers
  • What a good business alliance looks like


About Chad Peterson

The founder of Peterson Acquisitions, an award-winning M&A firm, Chad is a self-made entrepreneur who has started, built and sold six of his own businesses. Today Peterson Acquisitions works with companies all over the U.S. and also has a number of international clients.

Known for his aggressive style, resiliency and humble roots, Chad was recently named as the number one business broker in the U.S. He has been highlighted by Inc. Magazine, Forbes and a number of other business magazines that have taken note of his work. He is the author of From Blue to White: Quit Your J.O.B. A Working Man’s Guide to Self Employment and Swinging Doors: A Guide to Selling Your Company.

About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:

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Thanks for listening!

Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.