Episode 38-Chad Peterson on How Businesses Can Survive a Pandemic -Building My Legacy with Lois Sonstegard

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Welcome to Episode 38 of Building My Legacy.

In this podcast Chad Peterson, an expert business broker and the founder of Peterson Acquisitions, talks with us about the future of mergers and acquisitions in light of the COVID-19 pandemic. “The rug just got pulled out from underneath us,” Chad says. He speaks from experience since he lost his job as a commercial pilot after September 11 … and then, after building several companies, lost everything in the 2008 recession.

Today Chad’s award-winning merger and acquisition firm handles business transactions in the $1 million to $25 million range – and some even higher. The secret to his success? Resiliency. After the setbacks of 2001 and 2008, he was able to assess his current situation, meet with those closest to him and take the action that was needed to keep going.

So if you want to know:

  • Business survival strategies in today’s challenging environment
  • Why bigger isn’t better when you need to borrow money
  • The best time to sell your business
  • How to position your company now to attract buyers in the future

About Chad Peterson

The founder of Peterson Acquisitions, an award-winning M&A firm, Chad is a self-made entrepreneur who has started, built and sold six of his own businesses. Today Peterson Acquisitions works with companies all over the U.S. and also has a number of international clients.

Known for his aggressive style, resiliency and humble roots, Chad was recently named as the number one business broker in the U.S. He has been highlighted by Inc. Magazine, Forbes and a number of other business magazines that have taken note of his work. He is the author of From Blue to White: Quit Your J.O.B. A Working Man’s Guide to Self Employment and Swinging Doors: A Guide to Selling Your Company.

About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:
 https://build2morrow.com/

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Thanks for listening!

Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

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Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.