Welcome to Episode 32 of Building My Legacy.

In this podcast Tom Schwab, founder and Chief Evangelist Officer of Interview Valet, takes a close look at podcasting. His company, a leader in podcast interview marketing, helps authors, athletes, entrepreneurs and organizations of all sizes use podcasts to get their message out. As Tom says, with Interview Valet, “You’re the guest and we take care of the rest.”

Tom believes in using podcasts only when they can deliver real results. And that depends on three things: Your message, your market and your machine. You need to have stories to tell and not just a product to sell. You need to know your target audience and how to reach them most effectively. And you need “the machine” – a website and social media presence that position you as the expert in your field. If you have the message, market and machine, podcasts are a powerful way to tell your story. In fact, they can turn listeners into leads … and leads into customers.

So if you want to know:

  • Whether you should guest on a podcast or host your own
  • How to develop an audience for your podcast
  • How to prevent “podfade”
  • What Tom’s grandfather knew about business that’s still true today


About Tom Schwab

A graduate of the U.S. Naval Academy, Tom started his career managing nuclear power plants in the Navy. He then worked for a Fortune 500 medical device company in engineering, operations and marketing. He discovered the power of the internet and podcasts when he sold durable medical equipment directly to consumers, turning his regional eCommerce company into a national leader. The key to his success? Using podcasts to build the trust that is needed to get the lifetime value from customers.  When Tom realized others could benefit from the knowledge he gained about podcast marketing, he founded Interview Valet, which offers a unique Targeted Interview Process and concierge services to take the trouble out of podcasts and produce real results for clients.

Learn More: https://interviewvalet.com/

About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching: https://build2morrow.com/

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Thanks for listening!

Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.