In this podcast we talk with Donna Serdula who, more than a decade ago, built the successful website, because she recognized that most LinkedIn profiles didn’t tell her what she wanted to know about prospective customers. Donna views LinkedIn as the chance to tell your story, to show your real value and articulate your brand. She started to help individuals and companies use LinkedIn to make connections and achieve true success on this platform. As Donna explains, LinkedIn is not just for job search, and, for companies, it all starts with knowing the goal of your LinkedIn profile — whether it’s recruitment, branding, reputation management or sales prospecting.


So if you want to know:

  • How to use LinkedIn to connect with the right people — and the importance of doing so
  • The difference between connecting with someone and simply following them
  • Why you have to be “loud” in your leadership and how LinkedIn can help
  • The importance of knowing what’s being communicated about your company on LinkedIn
  • The top three things you should do as you review your personal or corporate LinkedIn profile


About Donna Serdula

Donna Serdula is the founder and president of Vision Board Media, a professional branding company that helps individuals and companies tell their unique story on LinkedIn and beyond. The pioneer of LinkedIn profile optimization, over the past 10 years, Donna has worked with more than 6,000 executives, entrepreneurs and professionals to bring dynamic brand storytelling to the masses. She is the author of two editions of LinkedIn Profile Optimization For Dummies and the host of the podcast, Dream Big with Big Dreamers. She shares her LinkedIn expertise at global conferences and workshops and has been featured on a number of high-profile news outlets. You can find out more about available programs and services — including free resources — at

About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.