Welcome to Episode 238 of Building My Legacy.

In this podcast we visit again with Craig Neal — the Collaborator — to talk further about how he collaborates with leaders as well as their people. Craig believes in going beyond the C-suite to interact and engage with every single player. He talks about roles instead of titles in an effort to help executives and their people to really understand each other, become better and meet their goals.  He stresses that employers need to focus on culture and stop worrying about the perceived competition. “Compete against yourself,” Craig advises.


So if you want to know:

  • Why people are leaving behind not just their bosses, but everything, and moving forward
  • Why you can’t apply methodology from other places without fully engaging and understanding each corporate culture
  • The mistake executives make when they don’t incorporate their strategic goals into their organization’s culture
  • About your real competition: how you were yesterday, last week or last month
  • The three focus areas now that will enable organizations to thrive


About Craig Neal

Craig Neal is an accomplished strategist, executive advisor and positioning specialist. He calls himself “the collaborator” because he partners directly with leaders of Fortune 500® and privately held firms to manage organizational change. Together, they formulate tailored, innovative strategies that dramatically enhance collective performance, culture and positioning. With a multidiscipline approach, Craig’s expertise and pragmatic approach have garnered national recognition for developing executives and transferring skills that deliver extraordinary results. More information is available at his company websites, craigneal.com and wespeakbrand.com

About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.