In this podcast we talk with strategist and executive advisor Craig Neal who collaborates with executives and their people to manage organizational change. Craig believes that most people stop short of meeting their challenges because of how they feel about themselves — the so-called “impostor syndrome.” He shares with us how leaders should strive for a collective engagement — rather than a “them and us” attitude — in which people are valued because of their role in the organization, not their job title.

So if you want to know:

  • The primary objective of leadership
  • Why you need to eliminate the noise and listen to what’s right
  • How you’re really competing against yourself — and there’s no substitute for better
  • Why “second impressions” are so important
  • Who the most important person in your organization is

About Craig Neal

Craig Neal calls himself “the collaborator” because he works with leaders and their people to formulate tailored, innovative strategies that dramatically enhance collective performance, culture and positioning. While so many organizations fall victim to commoditization — because of cookie-cutter approaches to change management — Craig works to shift mindset and behaviors beyond the C-suite. He believes it’s critical to nurture and include your best people, articulate your message inside and out, and ultimately challenge the status quo through innovation. More information is available at his company websites, and

About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.