Welcome to Episode 219 of Building My Legacy.

 In this podcast we talk with Dr. Nadia Brown whose company, The Doyenne Agency, provides sales training, onsite continuing education and professional development, particularly for women. Nadia’s goal is to help business owners who are good at their craft but don’t necessarily feel comfortable in a selling role. Working primarily in male-dominated fields, Nadia figured out how to sell in a way that was different from her male colleagues but just as effective. Today she works with women to help them develop a selling approach that aligns with them, their values and their personality. Nadia believes that, with the right support, women can close more sales, have more free time and ultimately build their legacy.

So if you want to know:

  • How there’s no right or wrong sales process, but it has to be your own
  • Why, when women don’t dream big, we create our own glass ceiling
  • Why everything doesn’t have to be perfect before you put your ideas out to the world
  • How the sales process starts long before the actual sales conversation
  • What your sales process checklist may be missing


About Dr. Nadia Brown

At one point, Dr. Nadia Brown thought of herself as the least likely person to lead a sales agency. Her background includes engineering, IT and financial services, and she admits she was not always comfortable selling. But, when a male boss commented that she sold “differently” than him — “but you’re just as effective” — she began to recognize that, to succeed, she had to make her sales approach her own. Today her company, The Doyenne Agency, helps women find their voice so they can excel at sales, marketing and other important aspects of running a business. Nadia, who has a doctorate in organizational leadership, is the author of two books, Leading Like a Lady: How to Shatter Your Inner Glass Ceiling and Selling Like a Lady: Courage Diary. Visit her website, discoveryoursalesblindspot.com, where you can take a Sales Persona Quiz to learn about the possible blind spots in your sales approach.

About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.