Welcome to Episode 218 of Building My Legacy.

When new CEO Michael Amkreutz developed a five-year plan to build synergies among Adorama’s five distinct brands, he had no idea that the COVID-19 pandemic would force his team to accelerate the plan to deliver much of the new strategy in his first year with the company. In this podcast Michael shares with us how he took advantage of opportunities, managed the Adorama businesses that were almost completely shut down and adopted a unique human resources strategy that helped the company retain the right people in spite of the country-wide “great resignation.”


So if you want to know:

  • How defining the customer experience can help meet customers’ needs in a more holistic fashion and ultimately increase revenue
  • One company’s multi-pronged strategy to motivate and retain employees
  • The importance of transparency with employees and customers
  • How synergies within a multi-brand holding company can not only reduce costs but also improve the customer experience
  • Why you need to listen to your customers and your employees


About Michael Amkreutz

Michael Amkreutz is the CEO of Adorama, a holding company that does business under five distinct brands — offering electronics, sporting goods, photography equipment rentals and digital printing. Early in his career with a start-up e-commerce company, Michael became fascinated with the customer experience: knowing your customer, understanding what they’re looking for and removing the pain points in their journey to get what they want. With nearly 30 years’ experience in helping legacy businesses transform to adapt to the world of e-commerce, Michael understands the importance of delighting customers in today’s digital world. Email lois@build2morrow.com, and we’ll help you get in touch with Michael.

About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.