Welcome to Episode 211 of Building My Legacy.

 In this podcast we talk with Dane Espegard, a culture consultant who recently published the book, The Dream Machine. Dane explains the importance of having a “dream list” and how living life by design can bring joy to your personal life while helping you accomplish more on the job, too. As a division manager with Vector Marketing, Dane leads what he calls the “dream team,” helping his people achieve their dreams and, in the process, leading them to become the highest producing team within the company.


So if you want to know:

  • Why a dream list can be more effective than a bucket list
  • The difference between a dream and a goal
  • The importance of valuing people for who they are, not just what they do at work
  • How an exciting, vibrant personal life results in increased energy at work
  • Challenges you may face in implementing a “dream system” at your workplace


About Dane Espegard

As a division manager with Vector Marketing, a direct sales company that sells CUTCO® cutlery, Dane Espegard works with the sales and management teams to maximize growth and results. By helping his division focus on “living the life of our dreams,” Dane has been able to generate volume in the last five years that ranks his team among the top three in the company.  As a culture consultant, he also teaches, assists and executes the implementation of a culture centered around dream achieving. His “Dreams System” naturally increases employee retention and builds a more vibrant company culture. Dane’s latest book, The Dream Machine, breaks down the “Dreams Culture” into very easy steps that any team in any industry can implement. Listeners can download a free copy of the book at daneespegard.com/freegift

About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.