Welcome to Episode 188 of Building My Legacy.

In this podcast Baden Gilmore, the vice president of Sales at RavenCSI, encourages us to broaden our approach to marketing and sales. While today we tend to look at marketing through a digital lens, Baden has seen all sides of marketing and knows what works and doesn’t work for businesses of all sizes. 


Baden believes that well-motivated salespeople who are excited about what they’re selling can be successful by creating a personal connection — over the phone — with qualified prospects. Although the pandemic has made “cold calling” more challenging, Baden is convinced that the only way to consistently get sales is to pre-screen and qualify prospects and then call them. Calling sales “a numbers game,” he provides us with a proven formula that will lead to the number of desired sales. “Motivate people and give them the tools,” Baden tells us, and your company can increase its sales.


So if you want to know:

  • How it all starts with what you’re selling — and why you need to love it
  • How to identify the best prospects for your product or service
  • How many “dials” you should make in a day to get the number of presentations you need to meet your sales goals
  • Why you need to “smile before you dial”


About Baden Gilmore

Baden Gilmore is the vice president of sales at RavenCSI, which provides real-time customer intelligence, alerts and reporting capabilities to enhance customer retention. Prior to joining RavenCSI, Baden offered sales and business development services through his own consulting company and worked in sales, marketing and advertising for a number of companies in the U.S., Australia and Southeast Asia. Baden has been in sales all his life since his first job, working with his mother, selling encyclopedias door to door. He is the author of The Art of the Cold Call: Old School in which he shares tips from 30 years of prospecting, cold calling and selling success. The book is available on Amazon.


About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.