Welcome to Episode 186 of Building My Legacy.
In this podcast we talk with Manuel Suarez, the CEO of Attention Grabbing Media, a full-service marketing agency that helps its clients use online media to get the attention they deserve. Manuel’s story is especially appropriate for Building My Legacy listeners because it begins with the work of his father whose legacy was getting his message in front of the world. Today Manuel continues to build on that legacy to help businesses create real value and connect with potential customers, which in turn will help them grow.
Manuel admits that providing content to people that, in effect, shows how they will never need you seems counterintuitive to businesses trying to attract new customers. He has proven, however, that building real value before you make offers will generate more revenue for your organization. Manuel also shares with us how his ability to stay motivated through hardships has enabled him to grow his company from three core employees to more than 90 today. It’s a fascinating discussion and one that demonstrates the importance of building your legacy.
So if you want to know:
- How one man’s legacy pushed his son to the next level and helped his company grow
- The importance of providing real value that actually helps others and makes a difference
- Why you need to connect with people before you make them offers
- How understanding how your business helps people and reaching out to them leads to increased revenue
About Manuel Suarez
Manuel Suarez went from personal bankruptcy — in which he lost everything — to an eight-figure millionaire. His company, Attention Grabbing Media, carries on the legacy of his father who was committed to giving people the right information about staying healthy. His thousands of videos and hundreds of articles are the legacy he left Manuel and the basis of the Attention Grabbing Media marketing formula: Helping people by spreading a message leads to real business growth. Manuel has been featured on Yahoo Finance and Entrepreneur.com, and his company is ranked on the Inc. 5000 list. You can learn more at his website, agmagency.com
About Lois Sonstegard, PhD
Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?
Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:
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