Welcome to Episode 174 of Building My Legacy.

 In this podcast we talk with Rick Maurer — author, speaker and consultant — who helps business leaders identify resistance to change and turn that opposition into support. Rick offers a very practical approach to change management, explaining that employees go through three distinct “levels of resistance” to change. As a leader implementing a change, you need to understand that first, employees don’t get it; second, they don’t like it; and, third, they don’t like you. By addressing the resistance that comes with each level, you will be able to gain your employees’ support for the change and ensure a successful implementation. With so many companies changing their strategy as a result of the pandemic, Rick’s message will be helpful for business owners and leaders who need to implement changes — large and small — in their organizations.

So if you want to know:

  • Why the first step in change management is getting the right information
  • Why five PowerPoint slides can be more effective than 50
  • The right and wrong ways to use employee surveys and focus groups
  • About “pockets of energy” and how to take advantage of them
  • How studying the implementation of a past change can be beneficial
  • The advantage of keeping people in the loop all the time — not just when you’re implementing a change


About Rick Maurer

Change expert Rick Maurer works with leaders and their teams to overcome resistance to change. Since the publication of his book Beyond the Wall of Resistance in the 1990s, Rick’s opinion has been sought by The Wall Street Journal, CNBC, NBC Nightly News, Fortune and many other media outlets. He has consulted on change management for some of the largest companies in the world, including Lockheed Martin, Deloitte, Verizon, Charles Schwab, NASA and Kaiser Permanente as well as government agencies around the world. His latest book, Seizing Moments of Possibility, addresses the question of many leaders — “Who has time to gain employee support for change?” — by showing how to blend support for change into routine tasks. It’s available free as an ebook on his website, RickMaurer.com

About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.