Welcome to Episode 163 of Building My Legacy.

In this podcast we talk with Luke Hyde, the founder of Drive Digital Advertising, an agency that specializes in helping small businesses use online advertising. He also developed the Small Business Digital Road Map, an all-in-one video program that introduces small businesses to social media and helps them get started with online marketing.

Luke understands the challenges small businesses face when they think about online marketing. They may not realize how important it is to be online, and, if they do, there’s never enough time or money to get started and maintain an effective online presence. Luke believes the most important thing for small businesses is to “just get started.” He outlines steps for small businesses to take that will help them use online marketing most effectively.

So if you want to know:

  • The two most important things every small business should do to establish a strong online presence
  • Why you need to create a “customer avatar”
  • The importance of creating content that’s relevant and interesting to potential customers
  • How to be consistent with social media posts — and why it’s so important
  • Key differences between email and text marketing efforts


About Luke Hyde

Luke Hyde, the founder of Drive Digital Advertising, helps small businesses grow exponentially by teaching them top online marketing strategies — without requiring them to spend a lot of money or time. Most of these businesses have little or no experience with online marketing, and they may have only recently realized the importance of being online. Luke also created Small Business Digital Road Map, an all-in-one, concise video program designed for businesses that don’t have the budget to hire a marketing team. With videos of five to 15 minutes in length, this program helps small business owners learn exactly what they need to know to get online. Program participants also get access to an exclusive Facebook community where they can ask questions and exchange ideas with other small business owners. More information about this program is available at https://lukehyde.com

About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.