Welcome to Episode 157 of Building My Legacy.


In this podcast we talk with Christina Lenkowski, a publicity strategist who specializes in helping her clients become guests on podcasts. Christina explains what an important role “earned media” — like being a podcast guest — can play in your overall marketing approach. It’s an important part of the “marketing pie,” as Christina describes it. The other two parts — paid media (ads) and owned media (your own podcasts, social media channels, e-newsletters) — are important, but guest spots on someone else’s podcast can position you as an industry expert and create the trust you need to sell your products or services.

Christina talks about how to pitch yourself as a podcast guest and how to use your guest appearance most effectively. “The beauty of podcasts is you get to share your personality, and that’s what people really gravitate towards,” Christina tells us. She also has practical advice for those who get nervous about the thought of a podcast appearance, acknowledging that your own mindset can be your biggest obstacle to overcome.

So if you want to know:

  • Why it all comes down to the pitch
  • How to construct your pitch — even how long it should be
  • How to determine what podcasts your ideal customers are listening to
  • The importance of putting “service over self-promotion” during your guest appearance
  • Tips on your “call to action”


About Christina Lenkowski

Christina Lenkowski is a forward-thinking publicity strategist and educator for entrepreneurs, speakers and authors who want to expand their credibility and become the “go-to-expert” in their industries through guest appearances on other people’s podcasts. During her 13 years of PR agency and consulting work, Christina has helped clients earn spots in print publications like Martha Stewart Living, Sunset and Reader’s Digest and online coverage in MSN.com, TravelChannel.com and others. She has been a guest on many podcasts and has helped her clients get booked on many top-rated shows. More information about Christina is available at her website, publicityxchristina.com

About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.