Welcome to Episode 151 of Building My Legacy.  

In this podcast we talk with Daniel Stafford and Robby Switzer, the founders of Shopanova, a modern growth buying agency for eCommerce shops. Their journey is fascinating as we learn how they moved from commercial fishing in Alaska to starting a video production company, which evolved into an eCommerce growth agency.

Daniel and Robby prove that dreams can come true if you break outside of your current limitations and change your beliefs. They learned that the people they looked up to — the people who are doing great things — are just people. They have their own stories and are learning their own lessons. Daniel and Robby realized that, by building the skills they needed, they, too, could succeed. And, in their words, they became “the most unlikely success story.” Their agency has generated more than a hundred million dollars for their clients, taking one client from $10,000 in monthly revenue to a million dollars. Daniel and Robby’s story about trying to make a difference in people’s lives will be of interest to anyone building or growing a business or building their legacy.

So if you want to know:

  • How “live selling” on Facebook Live can be effective for online and brick and mortar businesses
  • Why it all comes down to providing value in a way that’s relevant to people right now
  • The importance of connecting with people through authenticity
  • How to determine what you should spend on eCommerce marketing
  • The two most important metrics for online marketing


About Daniel Stafford and Robby Switzer

Daniel Stafford and Robby Switzer, the founders of Shopanova, are both from a small town in Alaska where they worked in commercial fishing. When Daniel survived his boat capsizing, he realized there had to be a safer way to make money. He teamed up with Robby — who would eventually become his brother-in-law — and decided to try something completely different: a video production company. In determining what additional value they could bring to their customers, Daniel and Robby figured out how to use a marketing asset and run a paid ad strategy. Today, as a service provider for eCommerce brands, Shopanova has been able to grow its clients’ revenues from five figures all the way to seven figures and beyond. More information is available at www.shopanova.com

About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.