Welcome to Episode 150 of Building My Legacy.

In this podcast we talk with Kyle Duford, the executive creative and agency director for The Brand Leader, an agency that has created outstanding experiences for global companies, offering branding, design and digital development. We talk with Kyle about what is important to build and maintain a brand as well as the core tenants of The Brand Leader that have made them so successful. Kyle also shares his thoughts on legacy — how he wants to be remembered as someone who was a catalyst for growth, helping to build people through authenticity. Our discussion will be helpful for anyone thinking about their organization’s brand positioning or about building their legacy.

So if you want to know:

  • How a brand can be shifted into a new direction through sales, content and design
  • The importance of finding out who you want to be
  • How character, competency and chemistry help one agency determine which clients they can work with effectively
  • One definition of authenticity and the important role it can play as your build your business, your employees and your legacy


About Kyle Duford

Kyle Duford is an executive specializing in crafting outstanding experiences for global brands. A former magazine editor, his career also includes work in the fashion, outdoor and sports industries. He has worked with a number of global brands, including Nike, Dr. Martens, KEEN Footware, Lululemon, PowerBar, Chrome Industries and Nuun. Kyle’s unique blend of design, branding and best digital practices lends itself to creating and leading some of the foremost brands. He is currently focusing on digital trends online, the future state of retail in a post-pandemic world, the complexity of global brand expansion and branding post-pandemic. More information about Kyle is available on LinkedIn, Instagram and Facebook and on his company’s website, www.thebrandleader.com

About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.