Welcome to Episode 149 of Building My Legacy.

In this podcast, we talk with Emmy-Award winning camera operator Howie Zales who turned his passion for television broadcasting into several entrepreneurial efforts. His current company, Viridity Entertainment Services, initially focused on staffing in non-union markets, but, with the onset of the COVID-19 pandemic, pivoted to offer broadcast-quality live streaming.

Howie shares with us his entrepreneurial journey, including what he learned as being part of sports history at several Olympic Games. He also gives us a behind-the-scenes look at live streaming, recent changes in this industry and what he sees for the future.

So if you want to know:

  • How the COVID-19 pandemic showed how affordable live streaming can be
  • How businesses are using live streaming today
  • The lead time for a live streaming project — from beginning to execution
  • What’s happening with jobs in sports television streaming


About Howie Zales

Howie Zales fell in love with television sports after taking a TV production class in the eleventh grade. His career included working with NBC Sports, the XFL and World Wrestling Entertainment. In 2000, Howie created HJZ Productions, Inc. to address the need for professional-level sports crewing/staffing in the New York market. In 2019, Howie and his team founded Viridity Entertainment Services, Inc., which today offers best-in-class, broadcast-quality livestreams of professional sports shows and interviews, corporate interviews and meetings and religious services. As a way to give back to the industry, Howie developed the TV Sports Course, a hands-on training boot camp for the next generation of television crew professionals. You can find Howie at LinkedIn, on Instagram and on YouTube. More information about his companies is available at the company websites, www.hjzproductions.com and www.viridityentertainment.com

About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.