Welcome to Episode 144 of Building My Legacy.

In this podcast, we talk with Katerina Rothman, the founder of Beflax Linen, which manufacturers and markets 100 percent pure linen bedding. Katerina shares with us her journey from Moscow to Denver where she built a business that represents everything she believes in: sustainability, nature and female legacy.

She talks about her most significant challenges, including production and quality control as well as her decision to “do the right thing” about packaging — even though her products’ sustainable and recyclable packaging costs a little more. We also learn about the history of linen and its many advantages, particularly for getting a better night’s sleep. Katerina’s story is fascinating for anyone who is building — or thinking about starting — a business that keeps you in touch with your true passions, skills and knowledge.

So if you want to know:

  • How one company came into existence as a result of a generational legacy
  • How it is possible to fulfill your mission
  • About building an environmentally sustainable business
  • The challenges new businesses face
  • Why linen has always been considered a luxury fabric

About Katerina Rothman

Katerina Rothman is the founder of Beflex Linen, a textile company that produces pure linen home goods. She was inspired to work with fabrics by her mother who has always been interested in sewing and knitting and who worked with a variety of textiles. When Katerina’s husband was having trouble sleeping, she looked for solutions and discovered the amazing benefits of linen. After the birth of her first daughter, Katerina wanted to spend more time with her than her nine-to-five job allowed. So she decided to follow her dream of running a linen business. Today she is “building a linen empire one thread at a time.” You can find out more about her business and its products at the company website, www.beflaxlinen.com. And to make your shopping experience a little easier, Katerina is offering Building My Legacy listeners a 15 percent discount when you use the code “My Legacy” on her website.

About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.