Welcome to Episode 126 of Building My Legacy.

 In this podcast we talk with digital marketing and SEO specialist Ken Knorr. He’s the founder of That! Company, a “white label” company that has worked with more than 400 agencies — under each agency’s brand — to introduce, expand or improve digital marketing for their clients. Because of the role That! Company plays, Ken has significant insights into how companies can pivot and the importance of collaborating — internally and externally.


A serial entrepreneur, Ken has been in digital marketing since the rise of Google, and he’s been able to pivot several times to react to changes in the marketplace. In terms of collaboration, Ken believes that when you bring people from different backgrounds together, you find out that one plus one equals three or more. His message — particularly the fascinating “Exercise of the Sevens” — is vital for entrepreneurs, leaders in any industry and anyone looking to build their legacy.


So if you want to know:

  • Why you need to “check your ego at the door” if you want to take advantage of market opportunities
  • How to know when it’s time to make a pivot
  • When to look away from the dashboard — and all the KPIs — and look up to the windshield to see where you’re going
  • What it takes to create a collaborative team
  • Why you should plan by democracy but execute by dictatorship


About Ken Knorr

Ken Knorr is the CEO and founder of the white label digital marketing company “That! Company.” With more than 400 agency partners, That! Company has become the most widely trusted name in white label services, including high-quality SEO, pay-per-click, social media and reputation management — all under each agency’s own brand. A leader who believes that one plus one equals three or more, Ken supports unvarnished conversations in which everyone contributes their ideas because the best solutions are created by the team.

He can be reached at his own website, www.kenknorr.com and at www.thatcompany.com

About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.