Welcome to Episode 121 of Building My Legacy.
In this podcast we talk with marketing leader Nate Turner, the co-founder of Ten Speed, a tech-enabled content optimization company focused on helping companies get more results from the content they already have on their site. Nate talks with us about some of the biggest mistakes he sees companies make and how, with the correct structure, they can write or modify content to improve their organic traffic and conversions.
If you’ve seen a decline in organic traffic to your website or if your site seems to have hit a plateau, you’ll find our discussion with Nate extremely helpful. He emphasizes the importance of understanding your audience and topics that will interest them so that you generate good, relevant search traffic and ultimately reduce your conversion costs.
So if you want to know:
- The importance of having a holistic content and blog strategy
- Why you can’t just measure the effectiveness of your content by how much revenue it generates
- About the need to balance short-term revenue and long-term growth
- Why you need to take both external and internal competition into account when structuring content
- Why you need to make time now to focus on SEO
About Nate Turner
Nate Turner was the first marketer at Sprout Social where he built and scaled the inbound engine, helping the company grow from $0 to $100 million in revenue in just 10 years. He then moved into consulting with SaaS companies, which provided him with many different perspectives on marketing and content. Nate is the co-founder of Ten Speed, which helps companies get more results from their website content. Passionate about working with marketing and sales leaders to solve hard problems and scale revenue growth, Nate works primarily with early to mid-stage growth companies. More information is available at www.tenspeed.io
About Lois Sonstegard, PhD
Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?
Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:
https://build2morrow.com/
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Mike Saunders, MBA
