Welcome to Episode 118 of Building My Legacy.
In this podcast we talk again with Sean Campbell, founder and CEO of Cascade Insights, who helps professional services firms improve their marketing efforts so they can continue to grow. Sean believes that, particularly in today’s economy, too many professional services firms are tempted to broaden what they do. He argues they should be doing the opposite: concentrate on what you do best and “grow in the lane that you’re in.”
Sean has had success with his own company in spite of the challenges of the COVID pandemic. In fact, they’ve seen more leads this past year than ever before. He attributes that to effective Internet marketing. This is especially important today when most traditional marketing efforts — events, conferences, speaking engagements and even in-person sales meetings — are no longer available. Sean’s message is essential for professional services firms that aren’t devoting the time they should to marketing. And it’s also helpful for any business that is looking for innovative and cost-effective ways to generate leads.
So if you want to know:
- Why marketing is so hard for professional service firm leaders
- How “pay-per-click” can be more effective than lots of content
- Why your marketing efforts shouldn’t concentrate on social media
- The important role your sales team can play in your marketing efforts
- Why a healthy power balance is the key to successful collaboration
About Sean Campbell
Sean Campbell is the founder and CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. He has been training, mentoring and educating all his life, and his professional services work includes consulting engagements with Fortune 50 companies as well as start-ups where he helps with these firms’ delivery, sales, marketing and operational practices. He is also a well-regarded conference speaker and author and has delivered talks for Fortune 50 companies and at top-tier conferences. His most recent book is the sixth edition of Going Beyond Google. He hosts the popular “B2B Revealed” podcast, now with more than 100 episodes on methodology, B2B tech and interviews with thought leaders. You can reach Sean at www.cascadeinsights.com and listen to his earlier Building My Legacy podcast here.
About Lois Sonstegard, PhD
Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?
Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:
https://build2morrow.com/
Thanks for Tuning In!
Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!
If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.
Don’t forget to subscribe to the show on iTunes to get automatic episode updates.
And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.
Please leave a review right now. Thanks for listening!
Mike Saunders, MBA
Recent episodes from Mike Saunders, MBA (see all)
- Interview with Mike Milligan, Founder of 1 Oak Financial Discussing Your Retirement CHI - July 10, 2025
- Interview with Leslie Hammock, Founder of Retire By Design Discussing The 5 Risks of Retirement - July 10, 2025
- Interview with Mike Milligan, Founder of 1 Oak Financial Discussing The Paralysis Penalty - July 9, 2025
