Welcome to Episode 116 of Building My Legacy.

In this podcast, we talk with Steven Glaze, vice president of sales for Smart Exteriors, an exterior home remodeling company in Kansas City. Steven is also an expert at building a business from the ground up, promoting that business online and helping it grow.

Steven talks about how he moved from buying leads to generating his own qualified leads by building an excellent online reputation. He has a lot to share with anyone who’s starting or growing a business or wondering about changing their business model. Our discussion is also helpful if you’re thinking about the next chapter in your life as you build your legacy. And, for you homeowners, there’s a quick education on home siding!

So if you want to know:

  • How to pivot when a business model is no longer working
  • The process needed to build a solid online reputation
  • Why an online presence has become even more important with the pandemic
  • How creating a process for each position leads to better hires and less turnover
  • The importance of documenting your success to present yourself as an expert in your field


About Steven Glaze

Steven Glaze grew up in the roofing business, helping his father generate leads, estimate projects and manage crews while he was still in his teens. When that company, with its emphasis on storm damage restoration, ran into too many competitors following the 2008 drop in the new housing market, Steven realized he needed a different business model. He started Smart Exteriors, offering siding, roofing, replacement windows and gutter protection. Steven positioned the company as a local business and came to recognize the power of the Internet to establish credibility, generate leads and ultimately grow the business. His realization that content creates value for potential customers led him to write the book, Exterior Siding in Kansas City. It’s available on Amazon and can also be downloaded from Steven’s website, www.smartextpros.com


About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:

Thanks for Tuning In!

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.