Welcome to Episode 113 of Building My Legacy.

In this podcast, we talk with sales coach Corey Berrier who has helped organizations develop their sales teams and improve their sales efforts. As Corey explains, “Everything that we do is sales” … from talking your children into eating their vegetables to selling your company’s products and services. Corey addresses the biggest challenges in sales, the importance of asking the right questions and the need to build rapport with your prospect. He explains, “You don’t want to be interesting, you want to be interested” … in your prospect’s situation and how you can meet their needs. Remember, the prospect wants to know “What’s in it for me?”

Whether you’re responsible for increasing sales for your company, you’re an individual selling online or you’re a leader moving on to build your legacy, it’s all about sales. And Corey’s message will help you overcome the objections you’ll face along the way.

So if you want to know:

  • About the need to build value before providing the price
  • How to overcome the most common fear in sales — rejection
  • The biggest mistake salespeople make
  • The three parts to building rapport with a prospect
  • What children can teach us about sales


About Corey Berrier

Corey Berrier is a master sales trainer and coach whose company, The Sales CEO, works with businesses that are struggling to make sales. He started in business coaching in 2015 when one of his training clients, who owned a small plumbing company, asked if would talk with the company’s sales team. In less than three months — with Corey’s help in the areas of communication and strategy — the team was able to better understand their clients’ needs and began hitting their sales goals. Since then, he has worked with organizations of all sizes to help them get their business where they want it to be. He has been especially effective with small and medium-size businesses with a sales force, such as those in the HVAC and plumbing industries, like his first client. Look for Corey on Instagram and at his website, coreyberrier.com, where you can also listen to him on “The Successful Life Podcast.”

About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.