Welcome to Episode 103 of Building My Legacy.

In this podcast we talk with communication coach Stacy Idema about the key role communication plays in impacting culture and team dynamics. Stacy shares with us what she has learned from 26 years of working in the corporate world and now as a coach who helps leaders, entrepreneurs and business owners use their own strengths to connect with people and get the work done.

Our discussion takes on a new relevance as we look at how the COVID pandemic has affected what we’re doing now and how we’re using communication to respond to this crisis. Stacy believes that communication has always required empathy but now it’s more important than ever. She encourages leaders to empathize with their employees and, equally important, really listen to what their people have to say. Both of these are vital for your business to be able to move forward and accomplish your goals … and for you as you begin to think about how you want to be remembered, that is, your legacy.

So if you want to know:

  • The importance of “creating space” to process what’s going on now with your business and your personal life
  • Why it may not be best to ask employees if they need “help”
  • When and how to be brutal and honest
  • About the “SPEAK” method and how it can provide a framework for effective communication
  • Tips for new leaders
  • How thinking about the ideal experience may be the first step toward accomplishing your goals and building your legacy


About Stacy Idema

Stacy Idema is a communication coach who helps leaders, executives, entrepreneurs and business owners change the way they communicate so they can positively impact their business culture and team dynamics.


The daughter of a small business owner, Stacy saw firsthand the impact that running a business and leading teams can have on those at the top. After a 26-year corporate career — in which she worked for businesses as small as 40 employees and as large as Fortune 400 companies — she realized that the most meaningful aspect of her work was the people connection. Today she works with business leaders and individuals — in their professional and personal lives — to use communications more effectively to create a world in which they feel heard, understood and respected. She can be found on her website, www.stacyidema.com, and reached via email: stacy@stacyidema.com

About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.