Welcome to Episode 102 of Building My Legacy.

In this podcast we talk with branding and social media expert Liz daRosa who has 20 years of experience supporting organizations as they pivot and maintain relevance for high growth. Liz does a great deal of work designing and executing strategies that improve team and organizational performance.


She shares her own story with us about how a layoff forced her to pivot from a career she enjoyed in higher education. Today Liz coaches individuals who are trying to grow their own businesses and also works with organizations that need to optimize their social media efforts and get their branding where it should be. Our discussion with Liz is particularly timely as many organizations face major issues, such as how will we bring people back to the workforce, move forward with healing and encourage people to embrace diversity and inclusion.

So if you want to know:

  • How “putting out positivity” can help you use social media more effectively
  • Why it often takes someone from the outside to create actionable steps that will make your business viable or move it to the next level
  • The biggest mistake people make when developing their online space
  • Why you need to understand the difference between a personal Facebook page and using social media for your business
  • The key to finding your own voice — and its importance on social media


About Liz daRosa

Liz daRosa knows firsthand why it’s important for individuals and businesses to be able to pivot. When a reduction in force caused her to pivot from her career in higher education, she became an expert in digital marketing. She now leverages her 57,000 connections on the major social media platforms to help organizations in branding as a component of their organizational culture shift and move to a new normal in the virtual space.


Liz has extensive experience in improving team and organizational performance by incorporating compliance and diversity and inclusion into all aspects of culture … from talent acquisition, training and development, through succession planning. She has worked with start-ups and in a number of client verticals, including government contracting, healthcare, higher education, information technology and professional services. You can find Liz on LinkedIn and Twitter at @lizdaRosa and on her website, lizdaRosa.com

About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy.  Leaders often ask: When does one begin to think about legacy?  Is there a “best” approach?  Is there a process or steps one should follow?

Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned the passion successful leaders have to leave a meaningful legacy. Lois is dedicated not only to developing leaders but to help them build a meaningful legacy.