Welcome to Episode 102 of Building My Legacy.
In this podcast we talk with branding and social media expert Liz daRosa who has 20 years of experience supporting organizations as they pivot and maintain relevance for high growth. Liz does a great deal of work designing and executing strategies that improve team and organizational performance.
She shares her own story with us about how a layoff forced her to pivot from a career she enjoyed in higher education. Today Liz coaches individuals who are trying to grow their own businesses and also works with organizations that need to optimize their social media efforts and get their branding where it should be. Our discussion with Liz is particularly timely as many organizations face major issues, such as how will we bring people back to the workforce, move forward with healing and encourage people to embrace diversity and inclusion.
So if you want to know:
- How “putting out positivity” can help you use social media more effectively
- Why it often takes someone from the outside to create actionable steps that will make your business viable or move it to the next level
- The biggest mistake people make when developing their online space
- Why you need to understand the difference between a personal Facebook page and using social media for your business
- The key to finding your own voice — and its importance on social media
About Liz daRosa
Liz daRosa knows firsthand why it’s important for individuals and businesses to be able to pivot. When a reduction in force caused her to pivot from her career in higher education, she became an expert in digital marketing. She now leverages her 57,000 connections on the major social media platforms to help organizations in branding as a component of their organizational culture shift and move to a new normal in the virtual space.
Liz has extensive experience in improving team and organizational performance by incorporating compliance and diversity and inclusion into all aspects of culture … from talent acquisition, training and development, through succession planning. She has worked with start-ups and in a number of client verticals, including government contracting, healthcare, higher education, information technology and professional services. You can find Liz on LinkedIn and Twitter at @lizdaRosa and on her website, lizdaRosa.com
About Lois Sonstegard, PhD
Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?
Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:
https://build2morrow.com/
Thanks for Tuning In!
Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!
If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.
Don’t forget to subscribe to the show on iTunes to get automatic episode updates.
And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.
Please leave a review right now. Thanks for listening!
Mike Saunders, MBA
Recent episodes from Mike Saunders, MBA (see all)
- Interview with Tim Tacl Co-Founder / Sr. Loan Officer at DNVR Lending - November 30, 2023
- Episode #53 – Charitable Giving – The 15 Minute Financial Feast Podcast-With Mark Triplett & Troy Westendorf - November 29, 2023
- Kim Magdalein w/Magdalein Financial-How Social Security Planners of America Helps Advisors Reimagine Social Security for their Clients - November 28, 2023
