As a speaker and consultant, Shawna helps professionals in the areas of sales from a buyer’s perspective.

In this exciting and highly engaging interview, Shawna shares why she would like to wipe cold calling off of the face of the earth because in her words ‘it’s an extremely ineffective way to generate new business’.  She also discusses what buyers really want and the most effective ways to sell to them.

Shawna was a million-dollar buyer in the hospitality industry for over 20 years. In 2008 she became particularly interested in buyer behavior, and helping salespeople understand them better. Today, she speaks to organizations that want to understand today’s evolving business customer better. Shawna says that “Salespeople are from Venus, buyers are definitely from Mars! Everything has changed, and we don’t buy the way we used to five years ago”.

Shawna is a national speaker and consultant who is based out in Greater Minneapolis-St. Paul Area.

To learn more:

Email Shawna at or visit her website

Conston Taylor

Conston Taylor is a specialized marketing expert and host of Business Innovators Radio.

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