If the notion of “networking” during the holidays make you cringe like the grinch, count yourself in plentiful company.

Why not look at it through a different lens altogether? Rather than viewing holiday get togethers as a place for idle chit chat or chatting with a hidden motive, think of it as a rare opportunity to spend some time outside of work connecting with those that cross your path – friends, colleagues, vendors, customers – but with whom there is rarely time for more meaningful conversation.

In this podcast, I share some advice on 3 common holiday networking situations, and how best to tackle them for optimal enjoyment AND personal benefit.

Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.