Penny Hopkinson is the Founder & CEO of Manual Magic AI® and one of the franchising world’s most respected authorities on operations manuals and Standard Operating Procedures. A Companion of the British Franchise Association (BFA), she has spent four decades helping franchisors, multi-site operators, and ambitious SMEs — from solopreneurs to iconic brands including Costa Coffee, Premier Inn, and AA Driving School — capture their know-how, standardize delivery, and protect brand consistency at scale.

Website: https://www.manualmagic.ai

Mark Stephen Pooler

Mark Stephen Pooler is a Professional Speaker, International Bestselling Author, host of Business Innovators Radio and contributor to Small Business Trendsetters and Business Innovators Magazine covering Influencers, Innovators and Trendsetters in Business.