Heather Lutze is the widely acclaimed speaker, trainer, and consultant who literally wrote the book on Search Engine Marketing (SEM). Two books, in fact—The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and the brand new Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing. Her writing and in-demand keynotes and workshops are delivered with the same witty, “no-geek-speak” style that has managed to demystify internet marketing for countless business owners.

Breaking free of corporate “cubicle” jobs well over ten years ago with nothing more than a dream of entrepreneurship and a basement computer, Heather built her business into a multimillion dollar Denver SEM company—the Findability Group. Heather founded Findability Group in 2000, in response to all the frustrated web site owners who had paid good money for beautiful, high-tech web sites that were not bringing in business.

In this exciting and highly engaging interview, Heather shares the most important steps that business owners need to take which including not just writing a check every month for online findability, but for business owners to reeducate themselves on the process where they are able to pass it off to someone internally.

To learn more:

Contact her assistant at molly@findability.com or visit their website at www.findability.com

Conston Taylor

Conston Taylor is a specialized marketing expert and host of Business Innovators Radio.

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