Jossie Morrison is a brand naming, strategy and language expert and Founder of The Brand Bulb! After being fed up with corporate life, she launched The Brand Bulb 2 years ago to offer proven strategies, positive creative coaching and practical courses to startups whose budgets and creative confidence might not be as big as their ideas.

Jossie firmly believes that small businesses and startups make our world a more caring, creative and fun place to be. She’s here to help startups everywhere light up the world with their bright ideas.

Tune in to learn:

  • Is a personal (e.g. Jossie Morrison) or a professional (e.g. The Brand Bulb) name better?
  • Jossie’s easy step-by-step process to define your brand voice and write in confidence – your unique voice, for your unique customers, without the headaches or creative agonizing
  • Tackling key issues e.g:
    • Personal brand name (e.g. Jossie Morrison) vs. Professional brand name (e.g. The Brand Bulb)
    • ‘I’ vs. ‘we’ as business-speak
    • How to easily write in a language which is YOUR voice, not generic business language – even if you don’t think you’re a ‘writer’
    • How not to lose your voice when getting influenced / intimidated by other businesses out there
    • Linking voice and visuals for a cohesive brand personality

Find out more about The Blog Blub at

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You can find out more about Hanna at and connect with her on Instagram @hannahermanson_


Hanna Hermanson, Certified Coach, International Speaker, Author, & Founder of Dream Life is Real Life Copywriting Agency, who has helped 100s of coaches build, scale, and enjoy their online businesses– essentially make their dream life their real life!

You can find out more about Hanna at and connect with her on Instagram @hannahermanson_

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Mike Saunders, MBA

Mike Saunders is theAuthority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.